Making Technology Profitable

Special Text/Advertising Sections 2003

Produced/Written by       

Bowles & Cook Marketing

Jerry Bowles (212) 582-3791

 

Charlie Cook (203) 637-1118

 

Do you wish your advertising ROI was higher?  Forbes advertising sections give outstanding customer access, flexibility and value. If you want to get your customers’ attention, Forbes special sections provide you with the means to get in front of your audience and tell them the full story with one or more additional text pages at relatively little additional cost. It stands to reason that your display ad when augmented by a text page or two is more likely to hold readers attention. Independent research confirms that this increased exposure works, producing higher levels of audience recall.


Advertising section topics include:

Web Services

Outsourcing

Elearning II

Storage Networks

Supplier Diversity


Read the brief descriptions below or click on the above links to download a pdf file with full information on each special section. For more information and advertising rates contact your Forbes representative or Bowles and Cook as indicated below.

 

 

September 1 Forbes       

Web Services

Ad Close: 6/16/03 Materials Due: 7/7/03

 

Enabling the “real-time” enterprise is the emergence of the Internet as a plug-and-play operating system through a new computing model called Web Services which allows companies to bypass technological roadblocks caused by proprietary systems. As reusable, platform neutral, Internet resident application components, Web Services enable trading partners to directly exchange services and information online through extended networks that cross the boundaries of the corporation to include suppliers, partners, customers and employees. Web Services promise to let IT departments reduce costs, speed up processes and do a lot more with less. That has made the concept the next “killer application.”

                                                                   

For more information and advertising rates contact:

Charlie Cook (203) 637-1118

 

Charlie_cook@snet.net

 

September 29th Forbes                                             

Building the Intelligent Storage Network

Ad Close: 7/7/03 Materials Due: 7/28/03

 

The networking of storage is reshaping information technology around the increasingly strategic role of intelligent storage. Over the next few years, more than 80% of the world’s storage systems will be directly connected to some type of network. Meanwhile, analysts estimate that by the end of 2003, the value of storing escalating amounts of data is likely to soar past the $8 billion mark in annual revenue. Customers need not only to store and retrieve data, but also to leverage and manage information in order to be leaders in their industries. The race is on to develop new tools that combine reliability, availability, performance and manageability with the virtues of distributed computing and networked storage.

 

For more information and advertising rates contact:

Charlie Cook (203) 637-1118

 

Charlie_cook@snet.net

 

October 13 Forbes      

Electronic Billing Comes of Age

Ad Close: 7/21/03  Materials Due: 8/11/03

 

Electronic bill presentment and payment (EBPP) is revolutionizing the way businesses interact with their customers. And it represents an enormous multi-billion dollar opportunity for banks, financial institutions, utilities and related service providers. Example: paper-based billing costs as much as $2 per residential customer per month, and can be as high as hundreds of dollars for corporate customers. Producing and processing the same bills electronically costs a mere 40 cents. The section will present an overview of the electronic billings and payments market, focusing on the capabilities of the major vendor/advertisers.

                                                                   

For more information and advertising rates contact:

Jerry Bowles (212) 582-3791

 

jbowles@verizon.net

 

November 24 Forbes     
Outsourcing  

 

Ad Close: 9/9/03 Materials Due: 9/30/03

                                                                   

For more information and advertising rates contact:

Jerry Bowles (212) 582-3791

 

jbowles@verizon.net

 

December 8 Forbes                                        

E-Learning                                                                     

Ad Close: 9/22/03                                         Materials Due: 10/13/03

Now that the initial hype about the E-Learning revolution has died down, it has become clear that a well-designed e-learning program can indeed offer great benefits for both students and instructors, but it works best when integrated into a comprehensive program that uses on individual employee talent, performance, and alignment metrics to connect HR strategies with business performance. All of these metrics can be raised by deploying focused e-learning strategies that develop and assess critical competencies. The age of Enterprise E-Learning has arrived.

 

For more information and advertising rates contact:

Jerry Bowles (212) 582-3791

 

jbowles@verizon.net

 

December 8 Forbes

Supplier Diversity 

Ad Close: 9/9/03 Materials Due: 9/30/03

 

Minority-owned and women-owned businesses today find themselves facing a staggering set of new challenges. Success has always been difficult, but since the turbulent 1960s, federal and state governments and the private sector have developed strong programs to expand opportunities and eliminate barriers in the marketplace for Minority Business Enterprise (MBE) growth. Generally, these programs concentrate on business development and include sheltered markets, management and technical assistance, preferred access to capital, and purchasing quotas. But, the slow economy has made success more difficult for both women and minorities. An overview of the supplier diversity efforts of many of the nation’s leading corporations.

                                                                   

For more information and advertising rates contact:

Jerry Bowles (212) 582-3791

 

jbowles@verizon.net

 

About the Producer/Writer

Jerry Bowles has more than 30 years of experience as a writer, editor and corporate communications director specializing in procurement, supply chain, e-commerce and customer issues. He is the coauthor of Beyond Quality: New Standards of Total Performance That Can Change the Future of Corporate America, the founder and editor of The Quality Executive, and the creator and editor of award-winning corporate magazines for KPMG Peat Marwick, Ernst & Young, and the American Quality Foundation. He has written extensively about minority-owned businesses for Fortune.

 

Jerry Bowles (212) 582-3791

jbowles@verizon.net

 

About the Co-Producer

Charlie Cook has 20 years of experience as a management and marketing coach specializing in helping entrepreneurs and small business owners get more clients. His client list includes both large capitalization companies and emerging businesses. Charlie has produced advertising sections for major publications as well as authoring articles on topics that include Total Quality Leadership, Meeting Management, Open Learning and Self-Management. In the internet arena Charlie created, marketed and sold a website that provided search engine reviews and a directory of specialty search engines. Charlie has been featured on National Public Radio, in Fast Company magazine and in other publications.

 

Charlie Cook (203) 637-1118

ccook@charliecook.net